Fieldwork Study on entertainmentization of JSDF public relations

2017 Fiscal Year Final Research Report

• Project/Area Number: 15K13072
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Sociology
• Research Institution: Chikushi Jogakuen University (2016-2017); Waseda University (2015)
• Principal Investigator: SUDO NORIKO 筑紫女学園大学, 現代社会学部, 准教授 (60439552)
• Project Period (FY): 2015-04-01 – 2018-03-31
• Keywords: 自衛隊広報 / 自衛隊イベント / 戦争関連施設 / 軍事文化

Outline of Final Research Achievements

This study examined the contents and circumstances of the Self-Defense Forces publicity strategy that has been aggressive since the mid-1990s through the Public Relations Center and the field work of public relations events. We can also conduct large-scale public relations facilities such as the Maritime Self-Defense Force Sasebo Historical Museum, the Air Self Defense Force Hamamatsu Publicity Museum, the Ground Self Defense Force Public Relations Center, the Maritime Self-Defense Force Kure Historical Museum, etc. Fuji general fire exercise which is also a platinum ticket, and the F15 seat test drive etc. The popularity of the SDF experiencing event in recent years such as the air festival was more than I imagined.
Although the Ministry of Internal Affairs and Communications survey found out that the existence of the SDF has become established and accepted favorably by the people, the number of applications to the SDF, which is the original objective, is decreasing.

Free Research Field

メディア論　文化政治学　ナショナリズム論