2017 Fiscal Year Final Research Report
Economic Analysis of Personal Data
| Project/Area Number |
15K17048
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Economic policy
|
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| Research Institution | Shizuoka University |
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Principal Investigator |
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| Project Period (FY) |
2015-04-01 – 2018-03-31
|
| Keywords | パーソナルデータ / 経済分析 / 経済価値 / WTA / WTP |
|---|
| Outline of Final Research Achievements |
This research analyses on what sentiments or emotions have the capacity to affect the WTP and WTA required by consumers, with respect to personal information leaks during internet use.
The analysis results revealed differences in consumer sentiment and emotion during the following instances, despite their commonality in dealing with a personal information leak: a data leak while using online search services and while using a typical video streaming service.
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| Free Research Field |
情報通信経済学、経済学
|
