2016 Fiscal Year Research-status Report
Place brands and the perceived authenticity of cultural and creative goods in international markets
| Project/Area Number |
15K17130
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| Research Institution | Doshisha University |
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Principal Investigator |
ジョンズ アダム・ルカス 同志社大学, ビジネス研究科, 准教授 (00553075)
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| Project Period (FY) |
2015-04-01 – 2019-03-31
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| Keywords | Place Branding |
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| Outline of Annual Research Achievements |
Research/Data collection:
(1) critical progress observing Japanese firms exhibiting regional design products at Maison & Objet in Paris; secured contacts for follow-up interviews. (2) secured contacts for follow-up interviews from fashion sector through attendance at fashion weeks in Tokyo
Dissemination:
(1) Invited to present lecture on the topic of "Beyond 2020: Crafting Authentic Brands for Global Markets" at 京都逸品経営塾 - Kyoto (2) presented competitive paper "The Role of Place Brands in the Development and Marketing of Cultural Goods" at International Place Branding Association Conference - London.
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
Difficulty in timing opportunities to collect data through firm-level interviews slowed progress in 2016.
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| Strategy for Future Research Activity |
1. conduct data collection on Kyoto case studies - May-June
2. conduct data collection on Japan case studies - July-October
3. overseas data collection November-April 2018
4. preliminary dissemination of data December-January
5. dissemination of research findings May 2018-March 2019
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| Causes of Carryover |
Lower expenses than expected in 2016 resulted from not completing domestic data collection and not hiring research assistant
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| Expenditure Plan for Carryover Budget |
Remaining domestic data collection from 2016 will be conducted in the first half of FY2017; 2017 activities will be concentrated in the second half of the year.
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Research Products
(2 results)
