Study of Inter-Regional place brand management

2017 Fiscal Year Final Research Report

• Project/Area Number: 15K17141
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Niigata University
• Principal Investigator: Nagao Masanobu 新潟大学, 人文社会・教育科学系, 准教授 (50467065)
• Project Period (FY): 2015-04-01 – 2018-03-31
• Keywords: プレイスブランディング / 地域ブランド / 地方創生 / センスオブプレイス / コミュニティ

Outline of Final Research Achievements

The purpose of this research is to make a model of Place branding with a focus on community collaboration. The research was conducted based on the study of place branding and humanistic geography, and was focused on the branding case of Portland City in the United States and branch of Setouchi, etc.
The findings of the research are as follows. 1. Sense of place , which is languageized and shared make people's cooperation and lead branding which can not be regarded as administrative unit can be expanded. 2. Actors of Place branding are not limited to the administration but also people and companies that empathize with the meaning of the place. 3.It is necessary to set up the exchange stage for that.

Free Research Field

マーケティング