2017 Fiscal Year Final Research Report
Community research about foster care publicity activities
| Project/Area Number |
15K17308
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Clinical psychology
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| Research Institution | Japan Women's University |
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Principal Investigator |
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 里親養育の広報 / 里親養育のイメージ / 里親への協力的態度 / エンパワメント |
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| Outline of Final Research Achievements |
The subject of this research is publicity activities for foster care system in Japan. In the 1st study, I analyzed publicity activities regarding the foster care system as a practical example of community support. In the 2nd Study, I created two scales for measuring the effectiveness of publicity activities: "Measuring images for foster care" and "Measuring attitudes toward foster care". In the 3rd study, I made the photo movie in infomercial method with the cooperation of a foster parent with expertise in marketing, and examined the effects of PR. Results showed that the viewers had a more positive perception, greater sense of familiarity, and improved, cooperative attitudes regarding foster care after watching the video.
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| Free Research Field |
臨床心理学
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