2006 Fiscal Year Final Research Report Summary
Telebi Japan: Genre, Contents, Effects, Semiotic verification
| Project/Area Number |
16330093
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sociology
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| Research Institution | Tohoku University |
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Principal Investigator |
T Holden Tohoku University, Tohoku University, Graduate School of International Cultural Studies, Professor (60207058)
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| Project Period (FY) |
2004 – 2006
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| Keywords | Television / Advertising / Globalization / Japan / Nationalism / gender / Sexuality / Emotions |
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| Research Abstract |
This research is a comprehensive study of the contents of Television in Japan. It is among the first of its kind in English. There are numerous genres in Japanese TV, but this study has picked out the most powerful themes, aiming to show their great social power (effect). Various research methods were used, including: content analysis of message (content) and participant observations of and interviews with message producers and receivers. After content analysis, the genre that were deemed most significant, were: news, sports, food, wide shows, and advertising. From these genres, the most important findings were:
1. the large role emotion plays in constructing a community and conferring an identity. This can be expressed locally, regionally, or nationally;
2. the ways in which television constructs gender. Of particular importance were: (a) masculinity, and (b) the hyper-sexualized treatment of women;
3. the multiple ways in which TV constructs nationhood and national identification. Central to this core TV function has been sports-and participation by individual athletes in professional and international sports; and
4. the role that television plays in constructing a cohesive, coherent, nationally-bound "empire" based on the pursuit-and even worship-of leisure.
Numerous publications have come out of this research (listed below),as well as a book manuscript which has been submitted to publishers. The findings have served as the basis for a course I taught as a visiting professor at UCLA (the University of California Los Angeles)in 2007-2008.
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Research Products
(8 results)
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[Journal Article] Japanese Television2005
Author(s)
T. Holden
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Journal Title
The Encyclopedia of Television (second edition), Edited by H.Newcomb, ed., New York: Routledge
Pages: 1210-1214
Description
「研究成果報告書概要(和文)」より
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