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2006 Fiscal Year Final Research Report Summary

Research on Legal Regulation against Sales Promotion using Premium and Prize Based on an Investigation into the Actual Condition of Competition and Transaction in Japan

Research Project

Project/Area Number 16530038
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Social law
Research InstitutionSaga University

Principal Investigator

IWAMOTO Satoshi  SAGA UNIVERSITY, Faculty of Economics, Professor, 経済学部, 教授 (00284604)

Project Period (FY) 2004 – 2006
Keywordssales promotion using premium / sales promotion using closed lotteries or prize competition / open lotteries / unfair methods of competition / so-called "blind premium" / Japanese Regulation Law / German UWG and ZugabeVO / unjustifiable inducement of consumers
Research Abstract

The purpose of this project is to consider the ideal of rule and regulation on sales promotion by using premium and closed-prize or lotteries. To achieve this purpose, I conducted a survey of 2,794 consumer organizations by a questionnaire to grasp consumer's attitude and recognition against offering of premiums or prizes in connection with sales promotion. In addition, I reviewed the matter from comparative law such as EC, German and United States.
According to results of the above questionnaire, frequency of consumers purchasing commodities with premiums or prizes, tendency of inducement of customers through aleatory sales means and directivity of regulation against sales promotion by using such means have been arranged and analyzed in this report. Analysis has shown that : i )many respondents of above questionnaire, who have more expertise than ordinary consumers, even tend to be induced through premiums or prizes: ii )nevertheless the greater part of respondents recognize that regulation against aleatory sales promotion should be maintained or strengthened. When there is an opportunity that the present law and regulation shall be reexamined, the tendency and probability of inducement and the consumer's recognition of regulation should be taken into account.
From a viewpoint of comparative law, Japanese regulation is alien to average global stand that apart from "premiums", sales promotion by using "prizes or lotteries" is prohibited in principle. On the other hand, in Japan, premiums as well as prizes or lotteries by means of sales promotion are permitted within regular range. As so far as present regulation in Japan be concerned, it seems that business activities by using aleatory, in other word a gambling spirit as itself need to be discussed from a variety of perspectives containing not only view of competition law but also social and cultural background.

  • Research Products

    (9 results)

All 2007 2006 2005

All Journal Article (9 results)

  • [Journal Article] シンポジウム「消費者教育の展開と自治体の役割」2007

    • Author(s)
      岩本 諭, 赤星 礼子
    • Journal Title

      佐賀大学経済論集 39巻・6号

      Pages: 121-150(30)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] 「消費者の権利」と消費者行政の再構築2007

    • Author(s)
      岩本 諭
    • Journal Title

      佐賀大学経済論集〔佐賀大学経済学部創立40周年記念〕 39巻・4・5合併号

      Pages: 221-246(26)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] 貸金業における取引の公正確保と独禁法・景表法の活用について2007

    • Author(s)
      岩本 諭
    • Journal Title

      消費者法ニュース 70号

      Pages: 228-229(2)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] "Consumer's Right" and Re-structuring of the Consumer Protect Administration in Japan2007

    • Author(s)
      Satoshi Iwamoto
    • Journal Title

      SAGA UNIVERSITY ECONOMIC REVIEW Vol.39, No.4・5

      Pages: 221-246

    • Description
      「研究成果報告書概要(欧文)」より
  • [Journal Article] 消費生活条例の役割と課題-佐賀県条例の改正を契機として2006

    • Author(s)
      岩本 諭
    • Journal Title

      市民を守る消費生活条例の活用-高齢者・障がい者の消費者被害を例に-(九州弁護士会連合会・佐賀県弁護士会編)

      Pages: 173-186(14)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] 貸金業者の営業と独占禁止法・景表法の活用2006

    • Author(s)
      岩本 諭
    • Journal Title

      私達の高金利引下げ論-7人の学者の意見(全国クレジソト・サラ金問題対策協議会編) 1313号

      Pages: 91-104(14)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] 融資先に対する金融商品の購入強制-三井住友銀行事件2006

    • Author(s)
      岩本 諭
    • Journal Title

      ジュリスト〔平成17年度重要判例解説〕 1313号

      Pages: 267-269(3)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] 自治体における消費者行政の展開と競争政策2006

    • Author(s)
      岩本 諭
    • Journal Title

      行政の未来〔片岡寛光先生古希祝賀〕

      Pages: 265-290(36)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] 総合量販店による「特売セール」向け商品の買いたたきと不利益な従業員派遣の要請-ユニー(株)に対する件2005

    • Author(s)
      岩本 諭
    • Journal Title

      ジュリスト 1297号

      Pages: 146-149(4)

    • Description
      「研究成果報告書概要(和文)」より

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Published: 2008-05-27  

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