Comparative research of international NGO as strategic bridging in no fluorocarbon refrigerator development

2005 Fiscal Year Final Research Report Summary

• Project/Area Number: 16600007
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: 非営利・共同組織
• Research Institution: Kyoto Sangyo University
• Principal Investigator: SASAKI Toshihiro Kyoto Sangyo University, Faculty of Business Administration, Professor, 経営学部, 教授 (80140078)
• Project Period (FY): 2004 – 2005
• Keywords: strategic bridging / strategic partnership / joint research and development / business firm and NPO

Research Abstract

To clarify NPO as a strategic bridging, first of all, the case with the collaboration of NPO and business enterprises was analyzed based on interview investigation. In all case including the greenfreeze campaign both business and NPO resembles it in the point named strategic cooperation aiming at the creation of a wider social value while demonstrating an original ability and skills though it is different existence for the long term. In addition, the range and the level of mutual learning and mutual trust are evolved in the strategic cooperation process of NPO and business enterprises. And it is necessary to keep the balance of the tense relationships and mutual trust at the process of strategic partnership.
Our case study suggests that the greenfreeze campaign illustrates how an international NPO can facilitate creative destruction by moving an industry to more environmentally benign technologies. Especially environmental NGOs can act as strategic bridges or linkages to other stakeholders, such as consumers, scientific community, and foreign governments