Creating theoretical model of agricultural management in the 21st century: Comparative study of dairy industry in Japan and Europe

2018 Fiscal Year Final Research Report

• Project/Area Number: 16H05711
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Single-year Grants
• Section: 海外学術
• Research Field: Commerce
• Research Institution: Hosei University
• Principal Investigator: Kimura Junko 法政大学, 経営学部, 教授 (00342204)
• Co-Investigator(Kenkyū-buntansha): 平田 昌弘 帯広畜産大学, 畜産学部, 教授 (30396337) ; 上田 隆穂 学習院大学, 経済学部, 教授 (40176590)
• Project Period (FY): 2016-04-01 – 2019-03-31
• Keywords: チーズ / 農業経営 / 酪農 / 地域活性化 / 農村振興 / 原産地呼称保護制度

Outline of Final Research Achievements

Italy with matured dairy culture and Japan as developing one, this research found that 1) global competitive advantage could be created by the collaboration of local communities, and 2) it is necessary to form a structure in order to creating raison d'etre of dairy activities. In specific, at the macro level, in case or Italy, the EU shares the sense of values by clarifying the guidelines. At the meso level, organizations such as AREPO and AICIG organize producer groups. Each producer group forms place branding that can contribute to the development of the tourism industry in the region. At the micro level, each producer forms a collective identity and eliminates unnecessary competition.

Free Research Field

マーケティング

Academic Significance and Societal Importance of the Research Achievements

本研究は持続可能あるいは循環型社会という新たな価値観に注目し、農業経営はどのように変わっていかなければならないかについてヨーロッパと日本を比較することで明らかにした。具体的にはイタリアと日本という文化的に異なる国での乳文化産業、ことさら酪農とチーズの生産活動を取り上げインタビューやフィールドワークといった複数の手法を組み合わせた調査で収集したデータを分析・解釈し21世紀型農業経営モデルの構築を試みた。