Design strategy to enhance daily stair use and walking

2017 Fiscal Year Final Research Report

• Project/Area Number: 16K12678
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Design science
• Research Institution: Yokohama City University
• Principal Investigator: TAKEBE Takanori 横浜市立大学, 先端医科学研究センター, 教授 (20612625)
• Project Period (FY): 2016-04-01 – 2018-03-31
• Keywords: デザイン / 予防医学

Outline of Final Research Achievements

We recently proposed a novel concept, so-called ‘Ad-Med (advertising medicine)’, which aims to leverage interdisciplinary design efforts, together with doctors, creators and marketing planners, to activate healthcare behaviour through communication. Improving daily physical inactivity is a unmet community challenge to prevent non-communicable diseases. Towards this goal, we designed multiple prototypes of hallways and stairs potentially stimulating excise, and implemented in our university campus. In addition, we devised digital (RFID) tag incorporated shoes so that we can integrate several interventions and trigger sequential events per touch point. Together with these approaches, we hosted a proof-of-principle event with activity tracking, and showed a striking increase in excise with repeated stair use for the participants. These results highlight the promise of design intervention for enhancing the behaviour change on a daily basis.

Free Research Field

再生医学、広告医学