2019 Fiscal Year Final Research Report
| Project/Area Number |
16K13144
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Tourism Studies
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| Research Institution | Yamagata University |
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Principal Investigator |
Takasawa Yumi 山形大学, 大学院理工学研究科, 助教 (20509054)
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| Project Period (FY) |
2016-04-01 – 2020-03-31
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| Keywords | MICEツーリズム / サステイナビリティ / 地域活性化 / 環境負荷低減 |
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| Outline of Final Research Achievements |
Through this study, it was suggested that ① regional resources such as food, landscape, and environment should be utilized as MICE resources in various situations to increase the ripple effect, and ② regional characteristics should be clarified to attract and hold MICE events of their own size by sharing their values among regions, organizers, and participants. From the cases of Austria and Yamagata, it was proven that they tried not to focus on the maintenance of hardware such as facilities and equipment as a mere MICE venue, but to produce and manage the total stay in the region including software.
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| Free Research Field |
地域政策・観光
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| Academic Significance and Societal Importance of the Research Achievements |
MICEに関する研究は国際的な都市間競争に関する支援や誘致に対するノウハウは蓄積されているものの地方中小都市レベルでのモデルは示されることが少ない。本研究が示した事例とその分析結果は縮小社会を見据えた地域版MICEの形成に資する学術的な意義がある。そして本研究で導き出された示唆は、多様な地域に発展的に応用可能なエッセンスであり、持続可能な地域づくりに貢献することが期待できる。
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