A quantitative study on the role of environmental ethics in various consumption behavior

2017 Fiscal Year Final Research Report

• Project/Area Number: 16K14995
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Agricultural science in management and economy
• Research Institution: Tokyo University of Agriculture
• Principal Investigator: Iwamoto Hiroyuki 東京農業大学, 国際食料情報学部, 准教授 (90377127)
• Project Period (FY): 2016-04-01 – 2018-03-31
• Keywords: 消費者行動 / 表明選好法 / 環境倫理

Outline of Final Research Achievements

The purpose of this research is to propose the method of quantifying the influence of environmental ethical value standards relaying on the background of various consumer choice rules on food purchasing behavior.
Focusing on "intergenerational equity problem", "North-South divide" and "nature conservation problem" that are often considered issues in environmental ethics, the influence is examined as a select probability model.
The Result of analysis shows that consumers who oppose "the theory of absence of beneficiaries" in the intergenerational equilibrium problem, consumers who agree to minimize the pain of future generations, consumers who oppose the cost minimization problem on the North-South divide have positive perceptions for the organic label.

Free Research Field

農業経済学