2018 Fiscal Year Final Research Report
Unfolding the contested process of innovation diffusion
| Project/Area Number |
16K17191
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Multi-year Fund |
|---|
| Research Field |
Management
|
|---|
| Research Institution | Ritsumeikan Asia Pacific University |
|---|
Principal Investigator |
Alcantara Lailani 立命館アジア太平洋大学, 国際経営学部, 教授 (10584021)
|
|---|
| Project Period (FY) |
2016-04-01 – 2019-03-31
|
| Keywords | innovation / diffusion / heuristics |
|---|
| Outline of Final Research Achievements |
Despite the evidence that innovations are highly contested, most studies have assumed that innovations are diffused uncritically. This project aims to fill this gap by examining innovation diffusion as a contested process. In addition, unlike most studies that have focused on the commercialization or postcommercialization of innovations, this study analyzes the mechanisms of innovation diffusion from the precommercialization phase when pressures toward adoption and rejection of innovations start to form. The findings of the project suggest that given the conflicting views on innovations, adopters are influenced by heuristics in evaluating or making a decision on whether or not they will adopt innovations. In addition, the project also demonstrates the role of institutions, particularly media, in shaping public discourse on innovations.
|
| Free Research Field |
Management
|
| Academic Significance and Societal Importance of the Research Achievements |
The project contributes to the literature by focusing on the influence of heuristics and showing how institutions shape views on innovations. The findings of this project provide implications that are essential for the establishment of strategies that aim to manage the diffusion of innovations.
|
