Elucidation of call arrival factors of a large cruise ship using competitive market structure analysis and support of cruise tourism policy

2018 Fiscal Year Final Research Report

• Project/Area Number: 16K18166
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Civil engineering project/Traffic engineering
• Research Institution: Kanazawa University
• Principal Investigator: FUJIU MAKOTO 金沢大学, 地球社会基盤学系, 准教授 (90708124)
• Project Period (FY): 2016-04-01 – 2019-03-31
• Keywords: クルーズ観光 / 外国人観光客 / 消費 / 動態 / 満足度 / そわそわ度

Outline of Final Research Achievements

In recent years, the number of cruise ship calls and cruise population have been increasing in Japan. Research on cruise passengers has been conducted to find out "consumption behavior" and "satisfaction" at the port of call, and studies to analyze "tourism behavior" have been conducted so far, but an analysis in which the two are linked is conducted. Absent. In this study, using the data of the questionnaire survey conducted for cruise passengers, the tourist behavior pattern of cruise customers is classified as a variable with the visited site and stay time, and the difference between the amount of consumption and the degree of satisfaction , We examined how different the revisiting intentions are.

Free Research Field

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Academic Significance and Societal Importance of the Research Achievements

近年堅調の増加しているクルーズ船の受け入れに際して，時間制約型の観光形態であるクルーズ観光のさらなる増加に向けて多種多様な調査を実施した．その結果，クルーズ旅客の満足度，そわそわ度，回遊度と消費の関係性を明らかにした．その結果，効果的なクルーズ受け入れ態勢の構築に向けて大きな知見をもたらした．