2007 Fiscal Year Final Research Report Summary
Self -Organized Global Marketing Phenomena discussed by Agent Based Simulation(2008)
| Project/Area Number |
17510134
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Senshu University |
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Principal Investigator |
KUMAKURA Hiroshi Senshu University, School of Commerce, Associate Professor (10337826)
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| Co-Investigator(Kenkyū-buntansha) |
KAMEYAMA Hirofumi Josai International University, Faculty of Management & Information Sciences, Professor (40211859)
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| Project Period (FY) |
2005 – 2007
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| Keywords | Marketing / Global Phenomena / Self -Organization / Simulation |
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| Research Abstract |
We discussed here self-organized mechanism from which global marketing structure emerges. Namely the structure is caused by interdependence among various elements consisting of market and/or produced in market. First, not inherent marketing phenomena within a particular market, but global marketing phenomena common in every market were observed. For example, the number of products and brands sold by companies and bought by consumers varies periodically in time series. We proposed that such global phenomena emerge from multi to multi interdependence among elements, for example consumers, companies, products, buying chances and so on. And we discussed the market nature of self-organization, because such global phenomena are caused by internal interdependence in market and without external operations. Moreover, above mechanism was examined by analyzing consumer buying data with multi agent based simulation, social network analysis and concrete cases. There are many further research tasks, for example, elaborating above concepts and models. Hereafter, we would like to understand deeply universal nature of market and consumers.
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[Book] スロースタイル2007
Author(s)
原田 保, 三浦 俊彦
Total Pages
143-163
Publisher
新評論
Description
「研究成果報告書概要(和文)」より
