2007 Fiscal Year Final Research Report Summary
A Study on the International Expansions by Using Franchising
| Project/Area Number |
17520547
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Human geography
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| Research Institution | Ryukoku University |
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Principal Investigator |
KAWABATA Motoo Ryukoku University, Business Administration, Professor (60234118)
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| Project Period (FY) |
2005 – 2007
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| Keywords | Retailing / Food service / Internationalization / Franchising / Geography |
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| Research Abstract |
This Research investigated below three matters.
1 : Clarifying of actual situations overseas Japanese franchisers.
Author conducted interview to 16 international Japanese franchisers overseas and Japan, and revealed their problems in overseas markets.
2: Recognition of theoretical matters through surveying over one hundred literatures on international franchising.
3: a theoretical flame of international franchising
Author suggested that internationalization of franchisers should be understood by two expansion-types; the products advantage internationalization type and the know-how advantage internationalization type.
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