2007 Fiscal Year Final Research Report Summary
Roles and Strategies of Electronic Intermediaries in Electronic Commerce
| Project/Area Number |
17530325
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Musashi Institute of Technology (2007)
University of Shizuoka (2005-2006) |
|---|
Principal Investigator |
WATABE Kazuo Musashi Institute of Technology, Faculty of Environmental and Information Studies, Professor (90244532)
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
IWASAKI Kunihiko University of Shizuoka, School of Administration and Informatics, Associate Professor (40315213)
|
|---|
| Project Period (FY) |
2005 – 2007
|
| Keywords | Electronic Commerce / BtoB / Information Intermediation / Strategy / Electronic Intermediation / 購買意思決定 |
|---|
| Research Abstract |
The electronic intermediaries distribute goods and service smoothly and efficiently, by intervening between manufacturers and wholesalers or wholesalers and retailers using electronic means. In this research, we arranged the roles of the intermediaries to ten kinds such as marketing research and gathering information function, choosing and assorting goods function. Next, we classified electronic intermediation into four groups : e-marketplace(eMP), goods distribution intermediation, information intermediation, and service intermediation. And we have made research on their excellent cases. The cases include the ones which we investigated by having interviews with the presidents of companies and examining the papers and reports written about the companies. We made use of the findings and compiled the functions demanded from the electronic intermediation. And we suggest the future strategy of the electronic intermediaries. The roles of the intermediaries are different from each other. For example, it becomes important that eMP helps companies pass goods and make a settlement surely, because usually, the companies using eMP do not know each other well. In goods distribution intermediation, as the companies handle real goods, the distribution function becomes important. In information intermediation, analysis of the information that customer companies demand, and a timely offering of the analysis results are important. In the information-intensive society that the Internet has prevailed, it is the best strategy for surviving for the intermediaries to transfer their business into more efficient electronic intermediation in the near future.
|
Research Products
(37 results)
