2019 Fiscal Year Final Research Report
Development of Information Design to Promote Exploration and Utilization of Drug Information and Basic Studies from Experimental Psychological Perspectives
| Project/Area Number |
17K00712
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Design science
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| Research Institution | University of Tsukuba |
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Principal Investigator |
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| Project Period (FY) |
2017-04-01 – 2020-03-31
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| Keywords | 医薬品情報デザイン / リスクコミュニケーション / 情報リテラシー / 消費者行動研究 / 実験心理学 |
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| Outline of Final Research Achievements |
Our previous studies suggested that consumers rely excessively on "easy-to-understand symbols" such as brands and logos when they collect drug information and do not pay sufficient attention to detailed information and the product itself. In the present research project, we examined consumer’s information-collecting behavior and risk evaluation from experimental psychological approaches, and tried to propose information design to promote exploration and utilization of drug information. We proposed a digital signage system that automatically presents information about the drug that was picked up by the consumer, on a small tablet screen, and a drug vending system using a tablet terminal which facilitates communication between pharmacists and consumers.
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| Free Research Field |
デザイン学
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| Academic Significance and Societal Importance of the Research Achievements |
専門家（主に薬剤師）と一般消費者の医薬品情報探索行動やリスク認知を比較することによって一般消費者の医薬品情報探索行動とリスク認知の特徴を示すことができた．また，手に取った医薬品に関する情報を自動的に小型タブレット画面上に提示するシステムやタブレット端末を用いた店舗用医薬品販売システムを提案することによって，薬剤師と一般消費者のコミュニケーションがとりやすい店舗の姿を提案することができた．
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