2021 Fiscal Year Final Research Report
Geographical study on industrial revival in the disaster area
| Project/Area Number |
17K01222
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Geography
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| Research Institution | Fukushima University |
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Principal Investigator |
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| Project Period (FY) |
2017-04-01 – 2022-03-31
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| Keywords | 東日本大震災 / 産業復興 / 風評 |
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| Outline of Final Research Achievements |
In this study, I clarified about a trend of the industrial revival in the disaster area and the effective promotion plan. I examined of the damage by rumors of the farm and marine industries business of Fukushima and re-branding including the example of other production centers. I added examination about an education trip to Fukushima, with lodging business and the tourism. After East Japan great earthquake disaster, the getting into to Fukushima largely decreased, but the budget hotel relatively maintained favorable condition while there was the revival demand, and a sightseeing hotel was sluggish. The sphere of the education trip is largely reduced by the fashion of Covid-19, and, in Fukushima, getting into from South Tohoku and North Kanto will largely increase.
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| Free Research Field |
経済地理学
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| Academic Significance and Societal Importance of the Research Achievements |
本研究では東日本大震災の被災地である福島県を例に、有効な産業復興の方法について検討を加えた。農林水産業と観光業では風評被害の改善が特に重要である。筆者は特に水産業を中心として、風評被害の改善に再ブランド化が必要であり、そのために必要な手法を他産地の調査から検討した。また、観光業に関しては特に教育旅行の回復が大きな課題となっており、筆者は教員を対象としたモデルツアーの実施などによる情報発信の有効性を指摘した。本研究は単に福島県の復興のみならず、様々な地域における風評被害払拭に有効であると考える。
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