2018 Fiscal Year Research-status Report
Politics of Higher Education Marketisation
| Project/Area Number |
17K03563
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| Research Institution | Waseda University |
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Principal Investigator |
C・J Pokarier 早稲田大学, 国際学術院, 教授 (70386697)
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| Project Period (FY) |
2017-04-01 – 2021-03-31
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| Keywords | marketisation / higher education / universities / campus design / public policy / branding |
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| Outline of Annual Research Achievements |
Affirmed project focus on the interface of public policy and university strategy and branding under conditions of higher education (HE) marketisation, and pressures for downscaling in some cases: specifically the ‘campus as catalyst’ and also new market-making. In H30 the primary focus was on the former: on how governments use the campus as a tool of urban and economic policy. A case study from Israel, underway since early in the project, was published as a joint author book chapter in Feb 2019. In addition, my work under this grant on HE massification and professional identity was combined with another researcher's work on designers' identity on a joint author article published in December 2018. Research is also ongoing on campus design, university and place branding.
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| Current Status of Research Progress |
Current Status of Research Progress
2: Research has progressed on the whole more than it was originally planned.
Reason
Although fieldwork in Australia was initially intended, but proved not possible owing to family matters and another project commitment, substantial progress was made on desk research around both more conceptual issues around the contemporary functions of the campus in competitive higher education markets, and secondary literature on relevant examples. Understanding of HE marketisation and branding was deepened by participation in NAFSA in May 2018, with many contacts made for follow-up research. Attendance at the EAIR conference at CEU in Budapest provided valuable links and insight into cutting edge research in the HE field which I will address with this project. Campus visits, & exhibitions related to campus design, provided good case for ongoing analysis.
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| Strategy for Future Research Activity |
Research in H30 affirmed that the most promising lines of research inquiry are the contemporary role of the campus in HE branding, and new market-making - especially foreign fee-paying students, when public policy establishes competitive market conditions for universities. Consequently, continued inquiry - desk research, site visits, interviews, on relevant case studies will be undertaken. Australia provides as a leading example of new market-making, and re-investment of international student revenues into campus facilities so fieldwork primarily will be undertaken there in 2019.
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| Causes of Carryover |
I have delayed expenditures on relevant data sets and publications, and on research assistance, until the project became tightly focused. Funds carried over will be used for those purposes, and for some fieldwork in Australia etc.
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