2020 Fiscal Year Annual Research Report
THE ROLE AND BENEFITS OF MARKETING COLLABORATION FOR INTERNATIONAL FIRMS
| Project/Area Number |
17K03946
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| Research Institution | Tokyo International University |
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Principal Investigator |
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| Project Period (FY) |
2017-04-01 – 2022-03-31
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| Keywords | Marketing / Innovation / Management |
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| Outline of Annual Research Achievements |
I am grateful to inform you that I have substantial research achievements since I received the grant. The final results showed important theoretical and managerial implications for international firms. The findings of the research have been disseminated in different seminars and academic journals. In 2019, I presented a portion of the findings in conferences in China and Singapore, which was related to innovation management. Different parts of the results have been published in different journals; a portion of the paper has been initially published in the Journal of Strategic Marketing (2020), and another portion in Int'l Journal of Hospitality Management (2021). I am finalizing the last part of the results and hopefully will submit to another academic journal with the scope of marketing.
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