2019 Fiscal Year Final Research Report
An experimental study on confidence in the mass media
| Project/Area Number |
17K04315
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Social psychology
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| Research Institution | Kobe University |
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Principal Investigator |
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| Project Period (FY) |
2017-04-01 – 2020-03-31
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| Keywords | マスメディア / 信頼 / インターネット / ソーシャルメディア / メッセージアプリ / 実験 / 社会調査 |
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| Outline of Final Research Achievements |
Confidence in the mass media plays an important role in helping people to make decisions based on correct knowledge. The decline of confidence in the mass media increases the likelihood of fake news spreading as people tend to disagree on what is correct and what is not. Based on previous research in the United States, this study aimed to explore the antecedents of confidence in the mass media in Japan; two experiments and one social survey were conducted, partially replicating the findings in the United States. Reflecting recent trend of news exposure in Japan, the social survey conducted in the final year of the study also measured the news exposure on instant messaging applications such as LINE to explore the relationship between trust in the mass media.
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| Free Research Field |
政治コミュニケーション
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| Academic Significance and Societal Importance of the Research Achievements |
日本におけるマスメディアに対する信頼は他国と比較してもかなり高いレベルにあることが知られている。近年は新聞の購読率が低下し、若年層ではテレビの視聴時間も低下傾向にあるにもかかわらず、マスメディアに対する信頼は高いレベルで維持されている。本研究の成果は、こうした信頼がどのような要因に裏付けられているのかを実験と社会調査によって明らかにした。
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