2019 Fiscal Year Final Research Report

Post-disaster Destination Image: Marketing, Communication and Sustainable Recovery

Research Project

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Project/Area Number	17K12629
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	震災問題と人文学・社会科学
Research Institution	Ritsumeikan Asia Pacific University
Principal Investigator	BUI Thanh Huong 立命館アジア太平洋大学, アジア太平洋学部, 准教授 (80711556)
Co-Investigator(Kenkyū-buntansha)	筒井久美子立命館アジア太平洋大学, 教育開発・学修支援センター, 准教授 (30352397) 上原優子立命館アジア太平洋大学, 国際経営学部, 准教授 (30711478) MAHICHI Faezeh 立命館アジア太平洋大学, アジア太平洋学部, 准教授 (90584087) 齊藤広晃立命館アジア太平洋大学, 国際経営学部, 准教授 (30794812)
Project Period (FY)	2017-04-01 – 2020-03-31
Keywords	resilience / sustainability / development / migration / natural disaster / recovery / community development
Outline of Final Research Achievements	Community development and consultation: The team offer two rounds of consultation for local tourism product development and marketing of the destination for Kesennuma city in Aug. 2019 and Mar. 2020 in the final year of the project. The team has utilized knowledge and research findings to provide options for local community to revise and develop product for post-disaster destination revitalization. Academic society: Team members have successfully publish a book disusing the nexus of Tourism and Development, one paper on top five journal in tourism (Journal of Sustainable Tourism) on the topic of destination resilience and sustainability, and one paper on Tourism Analysis on the topic of the nexus of tourism and migration. All data used for the publication are collected from the fieldworks and networks funded by the grant. The team members also presented research outcomes in 9 different conferences both in Japan and outside Japan
Free Research Field	Tourism Resource Management
Academic Significance and Societal Importance of the Research Achievements	There are two major academic contribution and significance from this research: (1) Theorizing a destination resilience model: published on the Journal of Sustainable Tourism (2) Theorize the relationship between tourism and development: Published the book "Tourism and Development in Southeast Asia".