2022 Fiscal Year Final Research Report
Investigating mechanisms in the relationship between diversity and sales, costs and profits
| Project/Area Number |
17K13826
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Multi-year Fund |
|---|
| Research Field |
Accounting
|
|---|
| Research Institution | Rikkyo University (2021-2022)
Ibaraki University (2017-2020) |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2017-04-01 – 2023-03-31
|
| Keywords | ダイバーシティマネジメント / ジェンダー平等 / インクルージョン / 売上高 / 顧客満足 / 退職意向 / 退職コスト |
|---|
| Outline of Final Research Achievements |
The research findings are summarised in the following four areas. First, the relationship between customer perceptions of gender diversity management and sales is clarified through a case study of a hotel company. Second, the mechanism of the relationship between perceptions of gender diversity management and turnover intentions was clarified through a case study of a hotel company that succeeded in reducing employee turnover intentions and turnover costs. Third, case studies of a retailer and a bank in Japan illustrate how gender equality policies can be strategically implemented. Finally, research in national banks reveal the financial and non-financial outcomes of gender equality and the mechanisms in the relationship between the two.
|
| Free Research Field |
会計学
|
| Academic Significance and Societal Importance of the Research Achievements |
本研究の学術的意義は，ダイバーシティマネジメント，とりわけジェンダーダイバーシティに取り組むことによる財務的・非財務的成果ならびに両者の関係におけるメカニズムを日本企業を対象に明らかにしたことである。
社会的意義は，ジェンダーダイバーシティに取り組むことによる財務的・非財務的成果ならびに両者の関係におけるメカニズムを明らかにすることを通じて，日本企業に対してジェンダーダイバーシティに取り組む意義を提示したことである。
|
