2020 Fiscal Year Annual Research Report
The Cultural Construction of the Wine Tourism Experience in Japan, China and Australia
| Project/Area Number |
17K13853
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| Research Institution | Sophia University |
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Principal Investigator |
王 川菲 上智大学, 比較文化研究所, 研究員 (60780145)
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| Project Period (FY) |
2017-04-01 – 2021-03-31
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| Keywords | wine tourism / Japan / Comparative study / Global studies / cultural experience |
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| Outline of Annual Research Achievements |
This research addresses how wine tourism is culturally constructed in places lacking a deep historical wine culture. Japan, China and Australia share the similarity that their wine-producing culture is not long compared with European producers. With qualitative data and the sociological concept of the "wine world", it illustrates that wine tourism is constructed by a network of actors, including governmental and educational institutions, entrepreneurs, hospitality facilities, volunteer groups, and residents. "Terroir" is an effective conceptual tool for building a wine-producing area as a wine tourism destination.
This research contributes to the theoretical understanding of wine tourism as a cultural experience and provides empirical insights into building Japan's wine tourism as a business.
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