Evaluation of the Impact of Spatial Competition among Farmer's Markets on Those Operation, Shipping Behavior, and 6th Industrialization

2021 Fiscal Year Final Research Report

• Project/Area Number: 17K15337
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Agricultural science in management and economy
• Research Institution: Tokyo University of Agriculture (2020-2021); Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries (2017-2019)
• Principal Investigator: Kikushima Ryosuke 東京農業大学, 国際食料情報学部, 助教 (70757129)
• Project Period (FY): 2017-04-01 – 2022-03-31
• Keywords: 農産物直売所 / 持続的な運営 / 空間的競争 / 出荷者行動

Outline of Final Research Achievements

Regarding the spatial competition among farmer's markets,the results suggest that excessive competition, as feared in previous studies, is not currently observed, and that the concentration is guided by external economic effects.
Regarding the operation of farmer's markets, the operators were concerned about the increase in the number of direct sales outlets, but they were not conscious of direct competitive strategies, and first of all, they stressed the importance of production and quality control within the farmer's markets. It was suggested that it is important to steer well so that existing shippers and consumers do not leave, while trying to attract new shippers and expand services.

Free Research Field

農業経済学

Academic Significance and Societal Importance of the Research Achievements

先行研究で明らかにされてこなかった農産物直売所の空間的競争、直売所の持続的な運営・制度設計について新たな知見を見出すことができた。
農産物直売所への出荷を通じて、生産者が消費者のリアルな反応・変化を感じることができるため、食生活の変化や地域の実情を踏まえた、より高い価値の農産物を提供するための創意工夫を促し、品質向上等を通じて競争力強化を誘発される。農産部直売所の持続的な運営・制度設計に寄与するような実証的根拠を提供したという点で社会的な意義を有している。