2010 Fiscal Year Final Research Report
An Analysis of British Cultural Strategies in Overseas Publicity and Their Accomplishments in the 20th Century
| Project/Area Number |
18510224
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Area studies
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| Research Institution | Waseda University |
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Principal Investigator |
WATANABE Aiko Waseda University, 文学学術院, 准教授 (10345077)
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| Project Period (FY) |
2006 – 2010
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| Keywords | 西洋史 / 政策研究 / イギリス地域研究 / 文化外交史 / 国際文化学 |
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| Research Abstract |
During the twentieth century, Britain's strategy for overseas publicity saw many changes, affected not only by international events, but also by domestic reaction to them. Above all, in the post-war period, the demise of the British Empire, the emergence of a new world order dominated by the two superpowers US/USSR, the integration of European countries, and multiculturalisation within the UK, no longer allowed Britain to simply project traditional, glorified and monolithic images of the country. In consequence, Britain subtly adapted its approach to publicity : that is, rather than promoting its national interest overtly, it tried to present itself as a facilitator of 'non-national based' international cultural relations, thereby increasing its political, economic and cultural interests.
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Research Products
(7 results)
