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2007 Fiscal Year Final Research Report Summary

The effects of direct-to-consumer advertising (DTCA) of prescription drugs

Research Project

Project/Area Number 18530188
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Applied economics
Research InstitutionAoyama Gakuin University

Principal Investigator

IIZUKA Toshiaki  Aoyama Gakuin University, Graduate School of International Management, Professor (00406810)

Project Period (FY) 2006 – 2007
KeywordsPharmaceutical / advertising / regulation / information asymmetry / industrial arganization / prescription / DTCA
Research Abstract

1) The library composed of basic classes, the class of visualization, and the machine element class, etc. for numerical calculation weres developed. The following were derived from these
2) It experimented to measure the difference of learner's object cognition ability by the mental cutting side test. It proposed the technique for improving the environment by considering the cause of the error of the acknowledgment judgment, and using the stereo binocular vision.
3) Beam Design was selected as typical mechanical elements in design engineering by Aoyama Gakuin University and Massachusetts Institute of Technology. As the collaboration work, a set of class libraries were developed and an on-line catalogue of Beam system was in MIT's Web site, which was followed by some set of quiz. "Beam Master 2007" was the total system. This teaching material application was composed by an arrangement of knowledge of the basic characteristic of "Beam" that was the most basic component in a structural design and a basic library for the knowledge acquisition. In the closing phase of study, it is considered that the method of attempting the knowledge acquisition by interactive mode Web application of the quiz form can be not found in the teaching material in the past, and obtain deeper knowledge among Japan-U. S. teachers. In addition, the developed class library is expected to contribute to the automation of the design whole by mounting a large-scale structural design model based on the technique of the matrix method etc. on this being able to give the object similar to the element in the finite element method.
4) In a lecture, Aoyama Gakuin graduate school are supported by MIT graduates, who composed their project material and result to some presentation contents. This was achieved, and it evaluated, and cooperative study by both graduates was confirmed by teachers in Aoyama Gakuin and MIT.

  • Research Products

    (10 results)

All 2008 2007 2006 Other

All Journal Article (4 results) (of which Peer Reviewed: 1 results) Presentation (6 results)

  • [Journal Article] Drug Advertising and Health Habit2008

    • Author(s)
      IIZUKA, T.and G.Z.JIN
    • Journal Title

      Advances in Applied Microeconomics 近刊

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] Direct to Consumer Advertising and Prescription Choice2007

    • Author(s)
      IIZUKA, T and G.Z.JIN
    • Journal Title

      Journal of Industrial Economics 55(4)

      Pages: 771-771

    • Description
      「研究成果報告書概要(和文)」より
    • Peer Reviewed
  • [Journal Article] Direct to Consumer Advertising and Prescription Choice2007

    • Author(s)
      IIZUKA, T, G. Z., JIN
    • Journal Title

      Journal of Industrial Economics 55(4)

      Pages: 771-771

    • Description
      「研究成果報告書概要(欧文)」より
  • [Journal Article] Drug Advertising and Health Habit

    • Author(s)
      IIZUKA, T, G. Z., JIN
    • Journal Title

      in the series of Advances in Applied Microeconomics (forthcoming)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Presentation] "Drug advertising and health habit"2008

    • Author(s)
      Toshiaki, Iizuka
    • Organizer
      Applied Business Research Conference FL, U. S. A
    • Place of Presentation
      Jan
    • Year and Date
      2008-01-05
    • Description
      「研究成果報告書概要(欧文)」より
  • [Presentation] Drug Advertising and Health Habit2007

    • Author(s)
      Toshiaki, Iizuka
    • Organizer
      Eastern Economic Association Conference New York
    • Place of Presentation
      NY, Feb
    • Year and Date
      20070223-25
    • Description
      「研究成果報告書概要(欧文)」より
  • [Presentation] Drug advertising and health habit2007

    • Author(s)
      Toshiaki Iizuka
    • Organizer
      Eastern Economic Association Conference
    • Place of Presentation
      New York,U.S.A.
    • Year and Date
      2007-02-23
    • Description
      「研究成果報告書概要(和文)」より
  • [Presentation] Drug advertising healty habit2007

    • Author(s)
      Toshiaki Iizuka
    • Organizer
      Applied Business Research Conference
    • Place of Presentation
      Florida,U.S.A.
    • Year and Date
      2007-02-23
    • Description
      「研究成果報告書概要(和文)」より
  • [Presentation] Direct to Consumer Advertising and Prescription Choice2006

    • Author(s)
      Toshiaki, Iizuka
    • Organizer
      Japanese Economic Association Spring Meetings Fukushima
    • Place of Presentation
      Japan
    • Year and Date
      20060603-04
    • Description
      「研究成果報告書概要(欧文)」より
  • [Presentation] Direct to Consumer Advertising and Prescription Choice2006

    • Author(s)
      Toshiaki Iizuka
    • Organizer
      日本経済学会春季大会
    • Place of Presentation
      福島
    • Year and Date
      2006-06-03
    • Description
      「研究成果報告書概要(和文)」より

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Published: 2010-02-04  

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