2023 Fiscal Year Annual Research Report
An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
| Project/Area Number |
18K01870
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| Research Institution | Otaru University of Commerce |
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Principal Investigator |
王 力勇 小樽商科大学, 商学部, 准教授 (70772466)
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| Co-Investigator(Kenkyū-buntansha) |
Praet Carolus 小樽商科大学, 商学部, 教授 (40292081)
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| Project Period (FY) |
2018-04-01 – 2024-03-31
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| Keywords | Channel relationship / Social Exchange theory / Satisfaction / Relationship commitment |
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| Outline of Annual Research Achievements |
First, PI and Co-I presented a co-authored paper on TDC structure at an international conference and published it in the conference proceedings.
Second, PI published a paper which analyzed interviews according to the social exchange theory framework in an international peer-reviewed journal.
Third, PI analyzed the quantitative survey data and built an SEM model, including the antecedents and consequences of the TDC relationship. Results validated the research model and confirmed the full mediation effect of satisfaction on trust and commitment. Four antecedents (i.e., communication quality, opportunistic behavior, financial dependence, and social dependence) indicated varying effects on the channel relationship. The manuscript is currently under review at an international journal.
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