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2023 Fiscal Year Annual Research Report

An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels

Research Project

Project/Area Number 18K01870
Research InstitutionOtaru University of Commerce

Principal Investigator

王 力勇  小樽商科大学, 商学部, 准教授 (70772466)

Co-Investigator(Kenkyū-buntansha) Praet Carolus  小樽商科大学, 商学部, 教授 (40292081)
Project Period (FY) 2018-04-01 – 2024-03-31
KeywordsChannel relationship / Social Exchange theory / Satisfaction / Relationship commitment
Outline of Annual Research Achievements

First, PI and Co-I presented a co-authored paper on TDC structure at an international conference and published it in the conference proceedings.
Second, PI published a paper which analyzed interviews according to the social exchange theory framework in an international peer-reviewed journal.
Third, PI analyzed the quantitative survey data and built an SEM model, including the antecedents and consequences of the TDC relationship. Results validated the research model and confirmed the full mediation effect of satisfaction on trust and commitment. Four antecedents (i.e., communication quality, opportunistic behavior, financial dependence, and social dependence) indicated varying effects on the channel relationship. The manuscript is currently under review at an international journal.

  • Research Products

    (4 results)

All 2023

All Journal Article (2 results) (of which Peer Reviewed: 2 results) Presentation (2 results) (of which Int'l Joint Research: 2 results)

  • [Journal Article] Relational exchanges in the tourism distribution channels: An exploratory study on accommodation providers and tour operators2023

    • Author(s)
      Liyong Wang
    • Journal Title

      Tourism and Hospitality Research

      Volume: online fist Pages: -

    • DOI

      10.1177/14673584231182956

    • Peer Reviewed
  • [Journal Article] Tourism distribution channels in the luxury travel segment: Outbound tour operator perspectives2023

    • Author(s)
      Liyong Wang; Carolus L. C. Praet
    • Journal Title

      10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference Proceedings

      Volume: - Pages: 269~276

    • Peer Reviewed
  • [Presentation] CHANNEL RELATIONSHIPS OF TOURISM ENTERPRISES: A CASE OF HOTELS AND TOUR OPERATORS IN JAPAN2023

    • Author(s)
      Liyong Wang
    • Organizer
      the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM)
    • Int'l Joint Research
  • [Presentation] TOURISM DISTRIBUTION CHANNELS IN THE LUXURY TRAVEL SEGMENT: OUTBOUND TOUR OPERATOR PERSPECTIVES2023

    • Author(s)
      Liyong Wang; Carolus L. C. Praet
    • Organizer
      the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM)
    • Int'l Joint Research

URL: 

Published: 2024-12-25  

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