2023 Fiscal Year Final Research Report
Research on the role of "town merchants" in shopping districts
| Project/Area Number |
18K12885
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 07090:Commerce-related
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| Research Institution | Kagawa University (2019-2023)
Kyushu Sangyo University (2018) |
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Principal Investigator |
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| Project Period (FY) |
2018-04-01 – 2024-03-31
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| Keywords | 街商人 / まちづくり |
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| Outline of Final Research Achievements |
The research findings can be summarized as follows: Firstly, they shed light on how the presence of town merchant plays a role in rejuvenating shopping streets and the broader area. Secondly, they uncover how differences in managerial awareness lead to diverse prioritization of information, thus allowing for a wider range of products to be offered at the street level. Lastly, they explore the potential of community development activities not led by town merchants.
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| Free Research Field |
商学
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| Academic Significance and Societal Importance of the Research Achievements |
本研究の研究成果の意義としては大きく三つあり、第一に街商人が様々な経営意識を持つ商人にまちづくり活動に参加させることで商店街という商業集積に「依存と競争」のメカニズムを起動させるきっかけを提供していたことを明らかにした点、第二に消費者情報や地域経済情報といった様々な情報と品揃え物の関係性を明らかにした点、第三に街商人以外の者によるまちづくり活動の可能性を検討した点である。
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