An empirical study on the effects of real-time information provision on spontaneous avoidance of congestion and inducement of tourism behavior

2019 Fiscal Year Final Research Report

• Project/Area Number: 18K18286
• Research Category: Grant-in-Aid for Early-Career Scientists
• Allocation Type: Multi-year Fund
• Review Section: Basic Section 80020:Tourism studies-related
• Research Institution: Toyo University
• Principal Investigator: Le Yiping 東洋大学, 情報連携学部, 助教 (20573116)
• Project Period (FY): 2018-04-01 – 2020-03-31
• Keywords: 情報提供 / 観光行動 / 追加的立ち寄り / 渋滞回避

Outline of Final Research Achievements

This empirical study focuses on the selective behavior of tourists upon receiving the information on near-future traffic congestion estimations and nearby tourism facilities, and aims to clarify the effect of information provision on inducement of tourism behavior through a demonstration experiment.
First, a method for identifying stopover behavior using a combined route search and travel trajectory data was proposed. The actual situation of stopover behavior on homeward trips, such as the periods that stopovers tend to occur, the stay time, the stopover facilities, and the effect of avoiding congestion, were clarified. Second, a mobile application for information provision was developed. A demonstration experiment was conducted using the developed application, and the effect of information provision on inducement of tourism behavior was verified through the comparison of stopover behaviors of the experiment group and non-experiment group.

Free Research Field

交通計画、観光行動分析

Academic Significance and Societal Importance of the Research Achievements

本研究は観光客に対してリアルタイムで適切な交通情報と観光情報を提供することを可能とすることで、自発的な渋滞回避と追加的観光行動を誘発することが期待できる。また、政策的な面からも、渋滞緩和の観点からの観光地周辺施設の営業時間の延長や渋滞発生時の特典サービスの企画に対する支援、施設情報の提供の強化といった施策展開が期待されるところである。