The Randomized Social Experiment with "Nudge" to Improve the Utilization Rate of the Post-Natal Care Center

2021 Fiscal Year Final Research Report

• Project/Area Number: 18K18614
• Research Category: Grant-in-Aid for Challenging Research (Exploratory)
• Allocation Type: Multi-year Fund
• Review Section: Medium-sized Section 8:Sociology and related fields
• Research Institution: Yamanashi Gakuin Junior College
• Principal Investigator: Endo Sayaka 山梨学院短期大学, その他部局等, 教授(移行) (60710712)
• Co-Investigator(Kenkyū-buntansha): 倉澤 一孝 山梨学院大学, 経営学部, 准教授 (10781255) ; 石川 勝彦 山梨学院大学, 学習・教育開発センター, 特任准教授 (30714779)
• Project Period (FY): 2018-06-29 – 2022-03-31
• Keywords: 子育て支援 / 産前産後ケア / 行動経済学 / ランダム化比較社会実験

Outline of Final Research Achievements

People make decision errors not to utilize public services that they highly need. In this study, we explored ways of policy intervention to improve the utilization rate of such services. We made empirical analyses to identify factors leading to decision errors, in particular, factors that determine the utilization of the Post-Natal Care Center. With results from the empirical analyses, we planned the implementation of the randomized social experiments with "Nudge" to improve the utilization rate of the center. The experiments were, however, suspended due to the spread of infection of the Covid-19.

Free Research Field

子育て支援

Academic Significance and Societal Importance of the Research Achievements

産前産後の女性に対する地域ケアサービスの利用に関して、身近な相談相手である同居家族の有無が及ぼす影響は産前産後の女性の健康状態によって変動し、女性が健康である場合には同居家族の存在が地域ケアサービスの利用を促進し、健康でない場合には利用促進に影響しないことが分かった。利用率向上を目的の「ナッジ」にこれらの結果を活かすことができる。