2009 Fiscal Year Final Research Report
Brand Communication under the Cross Media Environment : US, UK, and Japan
| Project/Area Number |
19330094
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
SUYAMA Keisuke Kansai University, 商学部, 教授 (40154629)
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| Co-Investigator(Kenkyū-buntansha) |
KAWASE Masaya 長浜バイオ大学, バイオサイエンス学部, 教授 (90224782)
SUZUKI Yuya 大阪産業大学, 経営学部, 准教授 (40382824)
GOTO Kozue (80461127)
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| Project Period (FY) |
2007 – 2009
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| Keywords | クロスメディア / ブランド / コミュニケーション / 広告 / 日英米比較 |
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| Research Abstract |
Internet has more and more promoted the consumer initiative and so-called cross media situation. When consumers want to make buying decisions, they transfer from one communication media to other media to acquire necessary information. But there are many different behaviors among US, UK, and Japan. Global brand company needs to develop the different brand communication strategies in these countries.
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[Journal Article] Structure-activity Relationship of Anthraquinones on the Suppression of DNA-binding Activity of the Aryl Hydrocarbon Receptor Induced by 2, 3, 7, 8-tetrachlorodibenzo-p-diokin2009
Author(s)
Fukuda, I., Kaneko, A., Nishiumi, S., Kawase, M., Nishikiori, R., Fujitake, N., Ashida, H
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Journal Title
J. Biosci. Bioeng 107
Pages: 296-300
Peer Reviewed
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[Journal Article] Application of Partial Least Square on Quantitative Analysis of L-, D-, and DL-Tartaric Acid by Terahertz Absorption Spectra.2008
Author(s)
Nishikiori, R., Yamaguchi, M., Takano, K., Enatsu, T., Tani, M., U. CHANDIMAL de SILVA, Kawashita, N., Takagi, T., Morimoto, S., Hangyo, M., Kawase, M
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Journal Title
Chem. Pharm. Bull 56
Pages: 305-307
Peer Reviewed
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[Journal Article] Interaction between the Aryl Hydrocarbon Receptor and its Antagonists, Flavonoids2007
Author(s)
Fukuda, I., Mukai, R., Kawase, M., Yoshida, K., Ashida, H
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Journal Title
Biochem. Biophys. Res. Commun 359
Pages: 822-827
Peer Reviewed
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