2009 Fiscal Year Final Research Report

Cultural policy and changing popular culture in China

Research Project

Project/Area Number	19402034
Research Category	Grant-in-Aid for Scientific Research (B)
Allocation Type	Single-year Grants
Section	海外学術
Research Field	Sociology
Research Institution	University of Tsukuba
Principal Investigator	ISHII Kenichi University of Tsukuba, 大学院・システム情報工学研究科, 准教授 (90193250)
Project Period (FY)	2007 – 2009
Keywords	中国 / 文化政策 / ポピュラー文化 / アニメ / 情報統制 / 価値観 / インターネット
Research Abstract	A questionnaire survey was conducted in China to explore how the Chinese audience responds to the domestic animation policy and views domestic and foreign animation programmes. The results indicate that pirated Japanese animation is widely viewed via the Internet; on the other hand, domestic animation is not popular, excepting ones targeted at children. Preferences for domestic animation correlate positively with age and patriotism but negatively with Internet use, while preferences for Japanese animation correlate negatively with age and patriotism but positively with Internet use. Anime viewers and Internet users are more likely to be negative about information regulation by the government, while preferences for Japanese animation are not significantly associated with pro-Japan attitudes. These results suggest that the "soft power", whereby viewers of Japanese anime develop positive attitudes to Japanese products, is dubious in terms of empirical evidence.

(4 results)