2009 Fiscal Year Final Research Report
Strategic Management and Corporate Social Responsibility
Project/Area Number |
19530332
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Business administration
|
Research Institution | Keio University |
Principal Investigator |
ISOBE Takehiko Keio University, 大学院・経営管理研究科, 教授 (30289110)
|
Project Period (FY) |
2007 – 2009
|
Keywords | 経営戦略 / 社会的責任 / 競争優位 |
Research Abstract |
This study investigates the relationship between corporate social responsibility and corporate performance. This study formulates the framework on initiatives of social activities, CSR strategy, and corporate performance. In special, this study focus on the "linking mechanism", which moderates the relationship between CSR and corporate performance. This study demonstrates that CRS strategies and activities themselves do not affect corporate performance, but linking mechanism affects the relationship between CSR and corporate performance.
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