2009 Fiscal Year Final Research Report
Development of Eurasian emerging markets and organizational learning of advertising and retail companies
| Project/Area Number |
19530341
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Takasaki City University of Economics |
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Principal Investigator |
IMAI Masakazu Takasaki City University of Economics, 経済学部, 教授 (80305391)
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| Project Period (FY) |
2007 – 2009
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| Keywords | サービス企業 / 知識移転 / メタナショナル / ソーシャルキャピタル / 小売コンセプト / 企業内大学 / 国際ビジネス研究 |
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| Research Abstract |
Development of Eurasia markets involves not only industrial but also service sectors. Advancement of the service industry made people's values, life and their society to change enormously. Multinationals as well as local companies try to transfer knowledge not only within their internal managerial resources but also using various networks out of their organizations. But high-level organizational learning is indispensable for them to utilize new managerial resources and to make competitive advantages. They implement their own steady activities. The next research is to explore characteristic and extreme cases of those businesses paying attention to their management processes.
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