2009 Fiscal Year Final Research Report
A Research of the organizational capability for transferring the marketing knowhow in multinational enterprises
| Project/Area Number |
19530348
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | University of Hyogo |
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Principal Investigator |
YAMAGUCHI Takahide University of Hyogo, 大学院・経営研究科, 教授 (90272096)
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| Project Period (FY) |
2007 – 2009
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| Keywords | 国際経営 / 多国籍企業 / 組織能力 / マーケティング・ノウハウ |
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| Research Abstract |
I wrote two articles. One was clear that the business model built for a foreign market influenced on transferring the marketing knowhow. Another discussed that the new ownership policy of Japanese firms was impossible to formulate the internal market for the marketing knowhow.
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