2009 Fiscal Year Final Research Report
The Study on Social Interaction among Consumers and Dynamic Change of Preferences
| Project/Area Number |
19530379
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji University (2008-2009)
University of Tsukuba (2007) |
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Principal Investigator |
MIZUNO Makoto Meiji University, 商学部, 准教授 (10361304)
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| Project Period (FY) |
2007 – 2009
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| Keywords | マーケティング / 消費者行動 / 社会的相互作用 / エージェントベース・モデル |
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| Research Abstract |
A proposed method is to infer the hidden influential relationships between consumers using actual purchase history data, of which reliability and validity were confirmed. In addition, several simulation studies were conducted via so-called "agent-based modeling" to analyze the outcomes derived from a variety of interactions among consumers. Among them, the new product diffusion model was applied to actual data to explore the effective word-of-mouth marketing strategies.
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