2010 Fiscal Year Final Research Report
A study of consumer spatial behavior models and statistical methods for analysis of shopping paths in a retail store.
| Project/Area Number |
19530382
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Chiba University |
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Principal Investigator |
SATO Eisaku Chiba University, 法経学部, 教授 (10366940)
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| Co-Investigator(Renkei-kenkyūsha) |
NAKAHARA Hideto 千葉大学, 法経学部, 教授 (60189016)
SHIMIZU Kaoru 千葉大学, 法経学部, 准教授 (10323388)
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| Project Period (FY) |
2007 – 2010
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| Keywords | 消費者行動 / 店舗内購買行動 / 売場作り |
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| Research Abstract |
This study's contribution to the literature on in-store purchasing behavior is twofold. We first review the methods used to analyze in-store spatial behavior and present the problems with these methods and clarify the research topics. Second, we elucidate the characteristics of consumer spatial behavior in retail stores by applying a method used to analyze datasets of the shopping path taken by individual shoppers in actual grocery stores. These findings can serve to enhance the model of consumer spatial behavior in retail stores.
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