2010 Fiscal Year Final Research Report
Creation of Corporate Value by Corporate Reputation
| Project/Area Number |
19530414
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Accounting
|
|---|
| Research Institution | Senshu University |
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Principal Investigator |
SAKURAI Michiharu Senshu University, 名誉教授 (30083596)
|
|---|
| Project Period (FY) |
2007 – 2010
|
| Keywords | コーポレート・レピュテーション / レピュテーション・マネジメント |
|---|
| Research Abstract |
The research of corporate reputation has been developed to the level of Western academic one. In addition, the research was original because its research was conducted within the field of internal or management accounting. Furthermore, his research has unique characteristics in that corporate value means not only economic but also social and organizational value. Lastly, as a pioneer of corporate reputation in Japan, the research could draw a grand design for future research.
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Research Products
(39 results)
