2010 Fiscal Year Final Research Report
Target of mass media -Scapegoat transition -
| Project/Area Number |
19530557
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social psychology
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| Research Institution | Osaka University |
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Principal Investigator |
KUGIHARA Naoki Osaka University, 人間科学研究科, 教授 (60153269)
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| Co-Investigator(Kenkyū-buntansha) |
UEMURA Zentaro 福岡教育大学, 教育学部, 准教授 (20340367)
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| Project Period (FY) |
2007 – 2010
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| Keywords | スケープゴート / 非難の変遷 / 事故報道 / 記事分析 / マスコミ / 記憶バイアス |
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| Research Abstract |
If a disaster occurs, mass media have a tendency to try to identify and pursue a target (e.g. a person, a group, organization, society, and culture) in charge of the tragic event. Frequency of the newspaper articles pursuing targets (scapegoats) varies and fluctuates through time. We construct a wave pattern model to explain transitions in scapegoats. News articles on derailment accident (JR Fukuchiyama line), infection (01577and SARS) and foot-and-mouth disease were analyzed. The result showed that the targets of attack in the news stories have been initially directed at individual persons, followed by groups, systems, country and society. Furthermore, results of laboratory experiments suggest the existence of biases regarding the perception of frequency estimation.
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