2009 Fiscal Year Final Research Report
Preliminary analysis of stated preference experiment design focusing on response formats-the case of travel behaviour analysis-
Project/Area Number |
19730282
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Single-year Grants |
Research Field |
Commerce
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Research Institution | Kobe University |
Principal Investigator |
SANKO Nobuhiro Kobe University, 大学院・経営学研究科, 准教授 (00403220)
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Project Period (FY) |
2007 – 2009
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Keywords | 選好意識調査 / 消費者行動 / 交通行動 / 離散選択モデル |
Research Abstract |
This study analysed stated preference experiment design in travel behaviour analysis focusing on response formats such as choice and double-bounded formats. Analyses using existing data showed that double-bounded model outperformed choice one in the efficiency of parameter estimates. The study also provides insights into the characteristics of the 1st- and the 2nd-bound responses of the double-bounded data. In addition, examining artificial data gave insights into the relationships between the attributes' levels of two bounds of double-bounded experiment design and estimation efficiency.
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[Journal Article] Choice models using matching data, In: Kitamura, R., Yoshii, T., and Yamamoto, T. (eds. ) The Expanding Sphere of Travel Behaviour Research2009
Author(s)
Sanko, N., Morikawa, T.
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Journal Title
Selected Papers from the 11th International Conference on Travel Behaviour Research, Emerald, UK
Pages: 571-594
Peer Reviewed
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