2009 Fiscal Year Final Research Report
A Study of Consumer's Communication Behavior and Identity in Online Spaces.
| Project/Area Number |
19730295
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Kinki University |
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Principal Investigator |
TAMAKI Satoru Kinki University, 経営学部, 准教授 (40434849)
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| Project Period (FY) |
2007 – 2009
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| Keywords | インターネット / コミュニティ / 消費 / アイデンティティ / 自己 |
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| Research Abstract |
First, This study focused on relation between consumer's communication behavior (information search, information sending, construction of relation among consumers) and consumer's identity formation by buying, having and using. Second, this study advanced a theoretical elaboration about the identity formation by consumption and clarified the pattern of the consumer's identity formation style.
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