2021 Fiscal Year Annual Research Report
ＡＩを用いたサービスリテラシー向上の方法に関する研究
| Project/Area Number |
19F19308
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| Research Institution | Tokyo Institute of Technology |
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| Co-Investigator(Kenkyū-buntansha) |
SIDDIKE MD・ABUL・KALAM 東京工業大学, 環境・社会理工学院, 研究員 (60884161)
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| Project Period (FY) |
2019-11-08 – 2022-03-31
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| Keywords | Service System / Service Literacy / Digital assistants (DAs) / Informal Institutions / Service Ecosytem / Service Dominant Logic / Service Science |
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| Outline of Annual Research Achievements |
We proposed a new model for improving service literacy (SL) via digital assistants (DAs) which advances the field of service science and service dominant logic. In the proposed model, DAs help service receivers to improve their knowledge, skills and attitudes which influence the enhancement of service behaviours. The result was presented to the 12th International Conference on Applied Human Factors and Ergonomics (AHFE2021). In addition, we developed a framework of informal institutions (relationships, solidarity, trust, and social norms) which controls and governs the value co-creation interactions in the service ecosystem at the bottom of the pyramid (BOP) economy. We presented the paper in Naples Forum on Service and received the best paper award in Service-Dominant (S-D) Logic. Our proposed and developed concept “informal institutions” are very original to the service research community.
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| Research Progress Status |
令和3年度が最終年度であるため、記入しない。
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| Strategy for Future Research Activity |
令和3年度が最終年度であるため、記入しない。
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