2023 Fiscal Year Final Research Report

Digital Strategy Integrating Disruptive Innovation and Platform Strategy

Research Project

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Project/Area Number	19H01534
Research Category	Grant-in-Aid for Scientific Research (B)
Allocation Type	Single-year Grants
Section	一般
Review Section	Basic Section 07080:Business administration-related
Research Institution	Nagoya University of Commerce & Business (2023) Waseda University (2019-2022)
Principal Investigator	Negoro Tatsuyuki 名古屋商科大学, 経営学部, 教授 (70189364)
Co-Investigator(Kenkyū-buntansha)	國領二郎慶應義塾大学, 総合政策学部(藤沢), 教授 (00255580) 木村誠新潟国際情報大学, 経営情報学部, 教授 (40367420)
Project Period (FY)	2019-04-01 – 2024-03-31
Keywords	デジタル化 / AI / プラットフォーム / 破壊的イノベーション / システムダイナミクス / 代替品の理論 / オープンイノベーション / 共助社会
Outline of Final Research Achievements	In this research, we have attempted to develop a digital strategy theory that integrates disruptive innovation and platform theory regarding changes in industrial structure due to digitalization. Here, digitalization refers to the ‘modularization, softwareization, and networking’ of products and processes, while changes in industrial structure pertain to the creation of new markets through digitalization and the resulting displacement of existing markets. Our attempt involves integrating disruptive innovation theory, which has primarily focused on hardware from a business strategy perspective, with platform theory, which mainly addresses the software industry and online businesses. Additionally, our research considers the impact of AI given recent advancements.
Free Research Field	経営情報学
Academic Significance and Societal Importance of the Research Achievements	デジタル化やAI活用は、あらゆる産業に及んでいる。しかし、その程度は、産業によって異なる。その違いを考慮した理論化を進めた。これによって、多くの産業において、既存企業や新規企業が将来戦略についてより見通しがよくなったと考える。