2022 Fiscal Year Final Research Report

A Comprehensive Study of Public Opinion Formation and Emotional Phenomena in the Social Media Type

Research Project

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Project/Area Number	19H01575
Research Category	Grant-in-Aid for Scientific Research (B)
Allocation Type	Single-year Grants
Section	一般
Review Section	Basic Section 08010:Sociology-related
Research Institution	Waseda University
Principal Investigator	ITO MAMORU 早稲田大学, 教育・総合科学学術院, 教授 (30232474)
Co-Investigator(Kenkyū-buntansha)	山本敦久成城大学, 社会イノベーション学部, 教授 (00453605) 有元健国際基督教大学, 教養学部, 上級准教授 (30646378) 清水諭筑波大学, 体育系(副学長), 副学長 (40241799) 林香里東京大学, 大学院情報学環・学際情報学府, 教授 (40292784) 土橋臣吾法政大学, 社会学部, 准教授 (50350236)
Project Period (FY)	2019-04-01 – 2022-03-31
Keywords	メディア研究 / 世論研究 / オリンピック / ソーシャルメディア / 新聞 / テレビ
Outline of Final Research Achievements	The 2020 Tokyo Olympics have been postponed to 2021 due to the spread of the COVID-19. This research focuses on how newspapers and television reported on this issue, and what kind of "remarks" and "comments" were generated on social media, as the options of "postponed", and "cancelled" appeared. At the same time, I empirically analyzed and verified how the process of forming public opinion has changed since the advent of social media. This research revealed that, firstly, the rate of contact with newspaper and TV has declined, and the influence of old media on the formation of public opinion has declined. Secondly, it was suggested that the emotions and affect of users are influenced by the "things that seem to be public opinion" visualized by comments on social media, creating a situation in which public opinion changes dynamically.
Free Research Field	メディア研究
Academic Significance and Societal Importance of the Research Achievements	The significance of this research is to clarify the dynamics of the new public opinion formation process after the advent of social media by analyzing the emotional phenomenon that is currently attracting attention with the specific case of the 2020 Tokyo Olympics.