2021 Fiscal Year Final Research Report
Cognitive neuroscience investigation of the unconscious processes of aesthetic consciousness: an integrated understanding of processing and influencing processes
Project/Area Number |
19H04432
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Research Category |
Grant-in-Aid for Scientific Research (B)
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Allocation Type | Single-year Grants |
Section | 一般 |
Review Section |
Basic Section 90030:Cognitive science-related
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Research Institution | Keio University |
Principal Investigator |
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Project Period (FY) |
2019-04-01 – 2022-03-31
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Keywords | 美 / 意識化過程 / 潜在/無意識 / 顕在/意識 / 連続フラッシュ抑制 / 眼球運動 |
Outline of Final Research Achievements |
In the present research, the temporal process leading to the value representation of aesthetic evaluation was investigated, and the unconscious processing process in the preliminary stage of reaching consciousness and the unconscious influence process affecting the consciousness of beauty were examined. In particular, the manifest aspect was investigated in the examination of the temporal variation of evaluation in a continuous evaluation task of painted images, and the latent (unconscious) aspect was experimentally examined based on the aesthetic evaluation by continuous flash suppression. In particular, it was found that the higher the beauty of a painting image is, the more the eye is drawn to the painting, even unconsciously, indicating that there is a process where beauty precedes the latent manifest processing process and is integrated into the conscious process.
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Free Research Field |
実験心理学
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Academic Significance and Societal Importance of the Research Achievements |
顔魅力が非常に高速で瞬間的であるのに対して,美的価値の表象は顕在的であり,刺激の特徴分析やその意識的分析の後になされる過程として考えられてきた。しかし,魅力過程だけでなく美的表象や判断過程においても高速で瞬間的で処理過程を想定することができるのであれば,美的判断がより生物学的な意義を持つことが分かってくる。また,芸術や美の効用については,現在基礎研究から臨床的な研究に至るまで様々に明らかにされつつあるが,美的価値が注意過程や行動等への影響を与えることが明示されることで,マーケティング等への応用可能性についても想定ができる。
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