The roles and practices of producer in the overseas market development of Japanese cuisine and Sake.

2023 Fiscal Year Final Research Report

• Project/Area Number: 19K01873
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07080:Business administration-related
• Research Institution: Hosei University
• Principal Investigator: Inagaki Kyosuke 法政大学, 経営学部, 教授 (10327140)
• Project Period (FY): 2019-04-01 – 2024-03-31
• Keywords: 日本酒 / 日本食 / 海外進出 / 価値評価実践 / 価値査定

Outline of Final Research Achievements

This study illustrates the value evaluation process of Sake; in the French market developing through a review of a survey of Lamont (2012) that attempted to capture value evaluation research from various perspectives. Lamont has derived three evaluation processes: "Categorization and Legitimation", "Identifying and Producing of Heterarchies", and "Evaluative practices". Based on these, we portrayed how Japanese Sake; has been evaluated in French market. As a result, it was confirmed that heterarchy that are structured around the spread of Japanese Sake lead to new practices, thereby establishing relationships that share value in other institutional areas under the situation where there is no consistent value evaluation system in the overseas market. In other words, it was confirmed that the evaluation practices legitimate other institutional contexts accompanied the process of expanding and changing the organizational fields.

Free Research Field

経営学

Academic Significance and Societal Importance of the Research Achievements

本事例研究は、異文化における日本の文化的生成物がいかに普及するかについて明らかになり、ラモントの価値評価プロセスに従って説明した。日本酒は、従来とは異なるカテゴリー化がおこなわれ、そのカテゴリーに引き寄せられた主体が多頭的に新たな利害関係を形成し、その利害関係のもとでカテゴリーを基盤とした実践がおこなわれるようになることが明らかにされた。価値評価実践として捉えると、文脈を塗り替えていくわけではなく, 実践者の増加を通じて、対立する文脈を持つアクターとの共存関係を成立させるのであり、その結果、価値査定をめぐる領域拡大によって、カテゴリーが普及していくプロセスであることが明らかにされた。