WTP and housework and childcare work from the consumer's perspective towards the evaluation of childbirth-related self-pay medical care

2022 Fiscal Year Final Research Report

• Project/Area Number: 19K01978
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07090:Commerce-related
• Research Institution: Professional Institute of International Fashion (2020-2022); Tezukayama University (2019)
• Principal Investigator: Suga Makiko 国際ファッション専門職大学, 国際ファッション学部, 教授 (10612989)
• Project Period (FY): 2019-04-01 – 2023-03-31
• Keywords: 産後ケア / 産後鬱 / 女性特有の健康問題 / 健康ニーズ / WTP（支払い意思額） / 出産 / 少子化 / フェムテック

Outline of Final Research Achievements

The efficiency of housework and childcare was measured with reference to the presenteeism evaluation measurement method. As the result, about the self-evaluation of housework, childcare, and work by referring to the presenteeism measurement method, some mothers had extremely low self-evaluation. In particular, stressed and irritated mothers regarded themselves unsuitable as mothers. However, even if such mothers could be found, there had been little needs for postnatal care currently being provided. Because, WTP of mothers about current postnatal cares had been very low. It could have been considered showing the low needs of such mothers for currenc care. WTP was particularly low for guidance for mothers.

Free Research Field

医療マーケティング

Academic Significance and Societal Importance of the Research Achievements

産後の女性は、出産が病気でないと捉えられている中で、大きな体調の変化に苦しんでいることが明らかになった。しかしながら、病気ではないため、明確な不調解決の方向性が示されていなかった。そこで、産後の女性の健康とケアに焦点をあて、本研究発表をした結果、東洋医療者から高い関心を得、女性特有の健康問題解決に、全国的な社会実装の機会を得ることができた。社会問題の解決に大きく資することができたと考えている。