Evaluation of Aesthetic Aspects of Graphic Design Using NIRS

2023 Fiscal Year Final Research Report

• Project/Area Number: 19K12689
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 90010:Design-related
• Research Institution: Tokyo City University
• Principal Investigator: Nagamori Yusuke 東京都市大学, デザイン・データ科学部, 准教授 (70553931)
• Project Period (FY): 2019-04-01 – 2024-03-31
• Keywords: NIRS / 近赤外線分光法 / デザイン評価 / 感性評価

Outline of Final Research Achievements

This study investigated the differences in the effects of 'good graphic design' and 'bad graphic design' on brain function. For this purpose, design mock-ups were created and brain functions were measured. The results showed that the amount of change in oxygenated haemoglobin concentration increased in many of the 'bad designs' and decreased in some of the 'good designs'. The brain activity in the 'bad design' was considered to have increased in an attempt to understand the content. The discomfort with the design may also have contributed to the increase. These results suggest that the brain activity may increase when the functionality of the design is inadequate or the aesthetic aspect of the design is low, while a high evaluation of the aesthetic aspect of the design may decrease the brain activity.

Free Research Field

感性情報デザイン

Academic Significance and Societal Importance of the Research Achievements

デザインを評価する研究の大半は個別のデザインケースについて，アンケートやインタビューのような定性的な評価を行っている．それに対し，本研究はグラフィックデザインに焦点を絞り，そこにおいて「良い・美しいデザイン」の定量評価を試み，一定の成果を得たと考える．本研究で得られた評価方法を発展させることによって，プロダクトの美しさの評価などに応用可能となれば，産業界においても活用が期待できるだろう．